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Choosing the right paper type

Good design printed to the right surface speaks quality. This makes the decision on which paper to use essential for the impression given. It is often quite difficult to choose the right type from the vast array of international paper sizes and types that are available. However, the universal standard that is most commonly recommended is illustration printing paper with a matte coating and relatively high whiteness. The following specifications are meant to serve as guidance for purchasing the right paper types locally.

Paper guidelines

Application Paper type Properties Grammage Example types
Business cards Offset paper Uncoated, matte, woodfree, white 300–350 g/m² Satin-coated paper / PlanoJet
Letterhead Preprint paper Preprint with laser and inkjet guarantee 80 g/m² PlanoJet matte, woodfree
Product data sheets Illustration printing paper with matte coating Woodfree, silk matte, coated, bleached (chlorine-free), with 1.1 bulk volume 135 g/m² LuxoArt Samt
Brochure envelope and inner part Illustration printing paper with matte coating Woodfree, silk matte, coated, bleached (chlorine-free), with 1.1 bulk volume 250 g/m² LuxoArt Samt
Brochure inner part (page counts of 16 and upwards) Illustration printing paper with matte coating Woodfree, silk matte, coated, bleached (chlorine-free), with 1.1 bulk volume 135 g/m² LuxoArt Samt