We use cookies, similar technologies and tracking services

This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). These Cookies help to display our website, improve it based on your user behavior (e.g., via Salesforce Pardot) and present content aligned with your interests (e.g., LinkedIn Insights, Google Ads). We require your consent to use Cookies. Additionally, we incorporate content from third-party providers (e.g., Microsoft Azure for single sign-on authentication), which could involve transferring your data to the United States, a non-secure third country. By clicking Accept All, you consent to the use of non-essential Cookies and to your data being transferred to third countries. Clicking Refuse enables you to reject the use of non-essential Cookies. Please select which Cookies we may use under Details. More information, particularly about your rights as a data subject, is available under Details or in our Privacy Policy .




Below, you can activate/deactivate the individual technologies that are used on this website.

Accept All


These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under More Information.

Functionality and personalization

These Cookies collect information about your habits when using our web pages and help us to enhance your user experience by tailoring the functions and attractiveness of our web pages based on your previous visits, location and browser settings. They also enable access to integrated third-party tools on our website (e.g., Microsoft Azure for single sign-on authentication). This can involve transferring your data to the United States, a non-secure third country. If you refuse these Cookies, you might not be able to access the full functionality of the website. Details about the tools we use are available under More Information.


These Cookies are used to compile basic usage and user statistics based on how our web pages are used. If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot. Details about the tools we use are available under More Information.

Marketing and social media

These Cookies help third-party sources collect information about how you share content from our website on social media or provide analytical data about your user behavior when you move between social media platforms or between our social media campaigns and our web pages (e.g., LinkedIn Insights). Marketing Cookies from third-party sources also help us measure the effectiveness of our advertising on other websites (e.g., Google Ads). We use these Cookies to optimize how we deliver our content to you. The third-party sources and social media platforms we use can transfer your data to the United States, a non-secure third country. If you accept these Cookies, you simultaneously consent to your data being transferred and processed as described above. Details about the tools we use and our social media presence are available under More Information.

More information

Save Settings

The Dürr brand claim

“Leading in Production Efficiency”: this is the aspiration we set ourselves and the promise we make to our customers. Which is why we strive for efficiency in every respect, with world-leading products and extensive expertise. Our task is to bring the claim to life in all forms of communication.

The Dürr claim – Expression of our claim and customer promise.

The design of the claim – The content and look of the claim is designed to be highly recognizable. It has a single format and no variants. It is always set on three lines in DIN Pro Bold typeface, in upper case. The line spacing (B) is always 125% of the line height (A).

Claim use

The claim is essentially used in all external communication media. Exceptions include a number of office communication media, and media with technical limitations, such as small formats.


The number of color variants corresponds to the number of variants of the Dürr logo. The claim may only be used in a single color, positively and negatively. If the claim is placed on a medium together with the logo, the logo color and claim color are always identical.

Claim in Basic Blue on White – This is the most frequently used form.

Claim as negative variant – The white negative form is used on single-color backgrounds and on dark images.

Claim in 70% Dark Gray – This variant is only used in exceptional circumstances.


When placing the Dürr claim on an image, the same prerequisites apply as for placing the logo. The claim should be clearly identifiable. Attention must be paid both to sufficient contrast and to a calm background.








Claim and logo

In most communication media, the claim is used together with the logo. It is placed opposite the logo, usually in the top-left corner of the format. In rare instances, the claim is placed directly next to the logo.

Logo header – The logo header is a frequently recurring layout element that contains the claim (A), Dürr URL (B) and Dürr logo (C). The logo and claim complement each other in opposing corners. The Dürr URL (B) is centered in the print space.

Height of the claim – The height of the claim in the format depends on the height of the Dürr logo. It is aligned with the interior of the logo frame.


Upended claim

In special cases, the claim is used without the logo. It is upended and almost completely fills the print space. This deliberately breaks out of the way we usually perceive things, is bold and different, and changes the perspective. The aspiration expressed by the claim is high and we take it very seriously. The upended variant underscores this with a visually powerful and bold conclusion on the last page.

Use of the upended claim – The closing claim is rotated 90° counterclockwise and tensioned in the format like a spring. The print space forms the outermost limits, here in the example of a brochure (A) and an invitation flyer (B).