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Air pollution control

The X product brands bring together all the Dürr products from the field of industrial air pollution control. The portfolio is divided into four product groups and the overarching service area.

Overview

Product categories

  1. Oxi.X: Thermal processes (label available as a vector file in the download area)
  2. Catalytics: Catalytic processes
  3. Sorpt.X: Sorptive processes (label available as a vector file in the download area)
  4. Part.X: Separation processes (label available as a vector file in the download area)
  5. Service.X: Service products (label available as a vector file in the download area)

Service product overview – The service product category is a special case. Wordmarks in vector format are also available for the individual products.

  1. Service.X: Generic term for service offerings
  2. Service.X care: Customer care
  3. Service.X support: Hotline support
  4. Service.X inspect: Inspections
  5. Service.X prevent: Preventive maintenance
  6. Service.X revamp: Modernization and retrofitting
  7. Service.X parts: Spare parts
  8. Service.X analyse: Analysis

 

Color scheme

Color scheme – The positive variant of the product labels is available in the download area in CMYK, Pantone and RGB versions (> Downloads). The Pantone version is preferable to the CMYK version for use in print media.

  1. Dark Gray
  2. Innovation Green

 

Oxi.X wordmark – Positive (available in the download area)

Oxi.X wordmark – Negative (available in the download area)

DON'TS

The wordmarks can be used only in the predefined color scheme of Dark Gray/White and Innovation Green.

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Don't

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Don't

Scale of product names

Scale – Sample scale from the overarching Oxi.X product group down to the specific product Oxi.X RL 25. The logo file can be used only for the product group.

  1. Product category: Logo file
  2. Product category: Text
  3. Specific product: Text with a product-specific abbreviation
  4. Customer-specific product: Text with a product-specific abbreviation and numbers to indicate the volume flow rate

Formatting

Formatting of product names – For more detailed descriptions of products, only text is used rather than images. The change of font style from regular to bold and back to regular remains the same.

  1. Product category prefix: DIN Pro Regular
  2. Period and X: DIN Pro Bold
  3. Space
  4. Product type abbreviation suffix: Two letters, DIN Pro Regular
  5. Space
  6. Number suffix: One to three digits, represents the air flow rate in 1000 Nm3/h, DIN Pro Regular

X product names in text – Regardless of the basic formatting of a section of text, the change of formatting from regular to bold in product names remains the same. However, the color of the product name matches the specified text color. In the example:

  1. Headline: Text color Basic Blue
  2. Introduction: Text color Dark Gray
  3. Running text: Text color Dark Gray

DON'TS

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Don't

Product details should not be added to the logo. The text form of the product name must be used for this purpose.

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Don't

The logo should not be included in the text in standardized media. The text form of the product name must be used for this purpose.