We use cookies, similar technologies and tracking services

This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). These Cookies help to display our website, improve it based on your user behavior (e.g., via Salesforce Pardot) and present content aligned with your interests (e.g., LinkedIn Insights, Google Ads). We require your consent to use Cookies. Additionally, we incorporate content from third-party providers (e.g., Microsoft Azure for single sign-on authentication), which could involve transferring your data to the United States, a non-secure third country. By clicking Accept All, you consent to the use of non-essential Cookies and to your data being transferred to third countries. Clicking Refuse enables you to reject the use of non-essential Cookies. Please select which Cookies we may use under Details. More information, particularly about your rights as a data subject, is available under Details or in our Privacy Policy .

Details

Refuse

Accept

Below, you can activate/deactivate the individual technologies that are used on this website.

Accept All

Essential

These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under More Information.

Functionality and personalization

These Cookies collect information about your habits when using our web pages and help us to enhance your user experience by tailoring the functions and attractiveness of our web pages based on your previous visits, location and browser settings. They also enable access to integrated third-party tools on our website (e.g., Microsoft Azure for single sign-on authentication). This can involve transferring your data to the United States, a non-secure third country. If you refuse these Cookies, you might not be able to access the full functionality of the website. Details about the tools we use are available under More Information.

Analysis

These Cookies are used to compile basic usage and user statistics based on how our web pages are used. If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot. Details about the tools we use are available under More Information.

Marketing and social media

These Cookies help third-party sources collect information about how you share content from our website on social media or provide analytical data about your user behavior when you move between social media platforms or between our social media campaigns and our web pages (e.g., LinkedIn Insights). Marketing Cookies from third-party sources also help us measure the effectiveness of our advertising on other websites (e.g., Google Ads). We use these Cookies to optimize how we deliver our content to you. The third-party sources and social media platforms we use can transfer your data to the United States, a non-secure third country. If you accept these Cookies, you simultaneously consent to your data being transferred and processed as described above. Details about the tools we use and our social media presence are available under More Information.

More information

Save Settings

Brochures

Brochures have not lost any of their value with the arrival of the digital age – quite the opposite. This compact print medium is a valuable form of advertisement in sales and at trade fairs, but also as a digital download. Product brochures have a very clear focus. They give a concise summary of the customer benefits and Dürr’s expertise.

Application

Structure

The standard format of the closed brochure is 210 x 280 mm. All of Dürr’s product brochures follow the same structure, but can vary according to topic and scope. To begin with, the focus is on the customer’s needs, which are met with specific product solutions from Dürr throughout the brochure.

Structure – from customer needs to specific solutions from Dürr.

Basic version structure – an eight-page brochure given as an example. The cover (1) and back page (5) form the brochure’s eye-catching outer pages. Fixed opening and closing pages (2 and 4) then provide the introductory and concluding information.

  1. Front
  2. Opening page/s: here 1 page
  3. Pages for content: variable content
  4. Closing page/s: here 1 page
  5. Back page

Long version structure – a 16-page brochure given as an example

  1. Front
  2. Opening page/s: here 2 page
  3. Pages for content: variable content
  4. Closing page/s: here 2 page
  5. Back page

Page types

Fixed page types and design elements are familiar to readers and make Dürr brochures more instantly recognizable.

Outer pages

Cover – the cover displays the brochure’s core topics through words and images and encourages the customer to read on. It should be easily readable and accessible. The image can be an illustration or a photograph.

Cover typography – the headline and subheading can be placed anywhere within a defined area, background image permitting.

Back page – the back page is identical across all brochures. A change to the content is possible only in exceptional circumstances.

Transitional pages

Statement on U2 – a brochure beginning with a strong statement that stands out in large font. The bleed-edge re-frame helps to highlight the statement.

Closing page on U3 – services and contact details are standard content for the closing page. The bleed-edge re-frame helps to highlight and pinpoint the information.

Inside pages

Print space – the space for the headline (A) is fixed. The 12-column grid in print space (B) allows for great flexibility in placing objects.

Column division – the image and textual elements are generally divided into two columns.

Variation – the two-column layout can be changed to add variety.

Design details

Typographical formatting

  1. Headline: DIN Pro Bold, 30 pt., LS 32 pt., Basic Blue
  2. Subheading: DIN Pro Bold, 15 pt., LS 18 pt., Dark Blue
  3. Running text: DIN Pro Regular, 9 pt., LS 12 pt., Dark Gray
  4. Intermediate headline: DIN Pro Bold, uppercase, 9 pt., LS 12 pt., spacing +20, Digital Light Blue

Technical illustrations – ideally suited to clearly illustrating complex topics. They also have increased esthetic appeal. Combined with images and typography, they add variety to the way in which information is displayed.

Pull quotes – quotations and pull-quotes highlight important statements and catch the reader’s attention. They also add variety and break up the structure.

Icons – help to draw in the reader and add variety to the layout. They translate abstract concepts into accessible visual language.