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This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). We need your consent for Cookies, which not only serve to technically display our website, but also to enable the best possible use of our website and to improve it based on your user behavior, or to present content and marketing aligned with your interests. For these purposes, we cooperate with third-party providers (e.g. Salesforce, LinkedIn, Google, Microsoft, Piwik PRO). Through these partners you can also receive advertisements on other websites.
If you consent, you also accept certain subsequent processing of your personal data (e.g. storage of your IP address in profiles) and that our partners may transfer your data to the United States and, if applicable, to further countries. Such transfer involves the risk that authorities may access the data and that your rights may not be enforceable. Please select which Cookies we may use under ”Settings”. More information, particularly about your rights, e.g. to withdraw consent, is available in our Privacy Policy .

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These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under 'More information'.

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These Cookies are used to compile basic usage and user statistics based on how our web pages are used (e.g. via Google Tag Manager, Piwik PRO). If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot (for information on the risks involved read Clause 1.5 of our Privacy Policy). Details about the tools we use are available under 'More information'.

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Co-Branding

Dürr maintains relationships at eye level with its partners around the world. This can be reflected in the design of Dürr media by presenting both partners as equal senders.

TABLE OF CONTENTS

Positioning

As a rule, the partner logo is placed as prominently as the Dürr logo within the logo header. This applies to both the partner logo’s position and size.

Logo header – The partner logo (A) replaces the slogan and takes its position. It is placed opposite the Dürr logo (C), usually in the top-left corner of the format. It is aligned at the left of the print space and centered vertically with respect to the Dürr logo. This does not affect the Dürr URL (B). The URL can be omitted if there is too little space due to a narrow format.

Size

The partner logo must not appear larger than the Dürr logo. Equal prominence should be given to Dürr and its partners. Furthermore, the partner logo must not be higher than the Dürr logo. The partner logo height can be aligned with the geometric segments of the Dürr logo. You can find examples below.

Wide partner logo – The overall height of the partner logo can be oriented towards the cap height of the Dürr logo.

Compact partner logo – The overall height of the partner logo can be oriented towards the overall height of the Dürr logo, but should not exceed it.

Round partner logo – The diameter of the partner logo can be oriented towards the overall height of the Dürr logo, but should not exceed it.

APPLICATION EXAMPLES

Sub-brands

Partner logos can be combined with Dürr sub-brands in addition to the Dürr logo. This applies to sub-brands with and without the Dürr Group logo.

Positioning – If the Dürr logo is replaced with a sub-brand logo, the position of the partner logo remains unchanged. The partner logo position is still oriented towards the position of the Dürr logo. This is not affected by the combination with the Dürr Group logo, which usually occupies the bottom-right position in the format.