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The colors of the Dürr brand

The Dürr color spectrum offers a wide range of options for handling current and future requirements. The basic colors are reserved, conveying professionalism and gravitas for a well-founded design. The dynamic accent colors provide the thematic and visual highlights.

Meaning of the Dürr colors

Basic Blue

The color denotes engineering, experience, reliability, technology and expertise. It is used for the highest communication level (e.g. logo, claim, headlines).

Dark Gray

This color denotes strength and rationality, conveying information in a clear and reasoned way. Dark Gray serves as a basic color and background, e.g. for continuous texts.

Light Gray

Works as a connecting element and soft counterpart to Dark Gray. This color is reserved and subtle, provides structure and minimizes contrasts.

Digital Light Blue

Denotes topics such as digitalization, lean processes, lightness, thoughtful procedures, efficiency and clear ideas. Digital Light Blue is used in accents (e.g. quick links, re-frames).

Innovation Green

Denotes topics such as innovation, agility, sustainability, prototyping, experimentation and start-up spirit. Innovation Green is an accent color that is specifically used for innovation topics.

APPLICATION EXAMPLES IN THE BLUE SPECTRUM

The main application is composed of a triad in Basic Blue, Dark Gray and Digital Light Blue. Basic Blue communicates at the highest level, with a strong presence. Digital Light Blue accentuates and structures the layout. The Gray colors form a clear, solid basis, e.g. for continuous texts and tables.

APPLICATION EXAMPLES IN INNOVATION GREEN

Innovation Green is the second accent color alongside Digital Light Blue. It is only used for topics with a focus on innovation and cannot be used at random for other topics. In print materials, it is used exclusively as a special color.

Color values

Basic Blue

C | M | Y | K: 100 | 70 | 0 | 15

R | G | B: 0 | 70 | 142

HEX: #00468e

Pantone: 7692 C

RAL: 5010

Dark Gray

C | M | Y | K: 45 | 25 | 15 | 60

R | G | B: 82 | 95 | 107

HEX: #525f6b

Pantone: 431 C

RAL: 7011

Light Gray

C | M | Y | K: 7 | 3 | 5 | 8

R | G | B: 227 | 230 | 229

HEX: #e3e6e5

Pantone: 427 C

RAL: 7035

Digital Light Blue

C | M | Y | K: 100 | 0 | 0 | 0

R | G | B: 0 | 159 | 227

HEX: #009fe3

Pantone: Process Cyan C

RAL: 5015

Innovation Green

C | M | Y | K: - | - | - | -

R | G | B: 68 | 214 | 44

HEX: #44d62c

Pantone: 802 C

RAL: 6038 Luminous green

COLOR GRADATIONS

In order to maintain color authenticity and to ensure that the Dürr color palette is recognizable, only certain color gradations are permitted for print and digital.

Color gradations C | M | Y | M R | G | B HEX
100% 100 | 70 | 0 | 15 0 | 70 | 142 #00468e
Color gradations C | M | Y | M R | G | B HEX
100% 45 | 25 | 15 | 60 82 | 95 | 107 #525f6b
90% 41 | 23 | 14 | 54 99 | 111 | 122 #636f7a
80% 36 | 20 | 12 | 48 117 | 127 | 137 #757f89
70% 32 | 18 | 11 | 42 134 | 143 | 151 #868f97
60% 27 | 15 | 9 | 36 151 | 159 | 166 #979fa6
50% 23 | 13 | 8 | 30 168 | 175 | 181 #a8afb5
40% 18 | 10 | 6 | 24 186 | 191 | 196 #babfc4
30% 14 | 8 | 5 | 18 203 | 207 | 211 #cbcfd3
Color gradations C | M | Y | M R | G | B HEX
100% 7 | 3 | 5 | 8 227 | 230 | 229 #e3e6e5
80% 6 | 2 | 4 | 6 233 | 235 | 234 #e9ebea
60% 4 | 2 | 3 | 5 238 | 240 | 239 #eef0ef
40% 3 | 1 | 2 | 3 244 | 245 | 245 #f4f5f5
Color gradations C | M | Y | M R | G | B HEX
100% 100 | 0 | 0 | 0 0 | 159 | 227 #009fe3
90% 90 | 0 | 0 | 0 25 | 169 | 230 #19a9e6
80% 80 | 0 | 0 | 0 51 | 178 | 233 #33b2e9
70% 70 | 0 | 0 | 0 76 | 188 | 235 #4cbceb
60% 60 | 0 | 0 | 0 102 | 197 | 238 #66c5ee
50% 50 | 0 | 0 | 0 128 | 207 | 241 #80cff1
40% 40 | 0 | 0 | 0 153 | 217 | 244 #99d9f4
30% 30 | 0 | 0 | 0 178 | 226 | 247 #b2e2f7
Color gradations C | M | Y | M R | G | B HEX
100% 68 | 214 | 44 #44d62c

Additional colors

The three additional colors are reserved for special applications (in particular PowerPoint, diagrams and functional graphics) and are not intended for external communication media. They have no special significance for the brand or certain topics and are therefore used in purely functional terms.

Yellow

C | M | Y | K: 0 | 20 | 100 | 0

R | G | B: 255 | 204 | 0

HEX: #ffcc00

RAL: -

Red

C | M | Y | K: 0 | 100 | 100 | 0

R | G | B: 228 | 5 | 33

HEX: #e40521

RAL: -

Green

C | M | Y | K: 100 | 0 | 100 | 0

R | G | B: 0 | 141 | 53

HEX: #008d35

RAL: -

COLOR GRADATIONS

Color gradations C | M | Y | M R | G | B HEX
100% 0 | 20 | 100 | 0 255 | 204 | 0 #ffcc00
90% 0 | 18 | 90 | 0 255 | 209 | 25 #ffd119
80% 0 | 16 | 80 | 0 255 | 214 | 51 #ffd633
70% 0 | 14 | 70 | 0 255 | 219 | 76 #ffdb4c
60% 0 | 12 | 60 | 0 255 | 224 | 102 #ffe066
50% 0 | 10 | 50 | 0 255 | 229 | 128 #ffe580
40% 0 | 8 | 40 | 0 255 | 235 | 153 #ffeb99
30% 0 | 6 | 30 | 0 255 | 240 | 178 #fff0b2
Color gradations C | M | Y | M R | G | B HEX
100% 0 | 100 | 100 | 0 228 | 5 | 33 #e40521
90% 0 | 90 | 90 | 0 231 | 30 | 55 #e71e37
80% 0 | 80 | 80 | 0 233 | 55 | 77 #e9374d
70% 0 | 70 | 70 | 0 236 | 80 | 100 #ec5064
60% 0 | 60 | 60 | 0 239 | 105 | 122 #ef697a
50% 0 | 50 | 50 | 0 241 | 130 | 144 #f18290
40% 0 | 40 | 40 | 0 244 | 155 | 166 #f49ba6
30% 0 | 30 | 30 | 0 247 | 180 | 188 #f7b4bc
Color gradations C | M | Y | M R | G | B HEX
100% 100 | 0 | 100 | 0 0 | 141 | 53 #008d35
90% 90 | 0 | 90 | 0 25 | 152 | 73 #199849
80% 80 | 0 | 80 | 0 51 | 164 | 93 #33a45d
70% 70 | 0 | 70 | 0 76 | 175 | 114 #4caf72
60% 60 | 0 | 60 | 0 102 | 187 | 134 #66bb86
50% 50 | 0 | 50 | 0 128 | 198 | 154 #80c69a
40% 40 | 0 | 40 | 0 153 | 209 | 174 #99d1ae
30% 30 | 0 | 30 | 0 178 | 221 | 194 #b2ddc2

APPLICATION EXAMPLES