The Dürr color spectrum offers a wide range of options for handling current and future requirements. The basic colors are reserved, conveying professionalism and gravitas for a well-founded design. The dynamic accent colors provide the thematic and visual highlights.
The color denotes engineering, experience, reliability, technology and expertise. It is used for the highest communication level (e.g. logo, claim, headlines).
This color denotes strength and rationality, conveying information in a clear and reasoned way. Dark Gray serves as a basic color and background, e.g. for continuous texts.
Works as a connecting element and soft counterpart to Dark Gray. This color is reserved and subtle, provides structure and minimizes contrasts.
Digital Light Blue
Denotes topics such as digitalization, lean processes, lightness, thoughtful procedures, efficiency and clear ideas. Digital Light Blue is used in accents (e.g. quick links, re-frames).
Denotes topics such as innovation, agility, sustainability, prototyping, experimentation and start-up spirit. Innovation Green is an accent color that is specifically used for innovation topics.
APPLICATION EXAMPLES IN THE BLUE SPECTRUM
The main application is composed of a triad in Basic Blue, Dark Gray and Digital Light Blue. Basic Blue communicates at the highest level, with a strong presence. Digital Light Blue accentuates and structures the layout. The Gray colors form a clear, solid basis, e.g. for continuous texts and tables.
APPLICATION EXAMPLES IN INNOVATION GREEN
Innovation Green is the second accent color alongside Digital Light Blue. It is only used for topics with a focus on innovation and cannot be used at random for other topics. In print materials, it is used exclusively as a special color.
C | M | Y | K: 100 | 70 | 0 | 15
R | G | B: 0 | 70 | 142
Pantone: 7692 C
C | M | Y | K: 45 | 25 | 15 | 60
R | G | B: 82 | 95 | 107
Pantone: 431 C
C | M | Y | K: 7 | 3 | 5 | 8
R | G | B: 227 | 230 | 229
Pantone: 427 C
Digital Light Blue
C | M | Y | K: 100 | 0 | 0 | 0
R | G | B: 0 | 159 | 227
Pantone: Process Cyan C
C | M | Y | K: - | - | - | -
R | G | B: 68 | 214 | 44
Pantone: 802 C
RAL: 6038 Luminous green
In order to maintain color authenticity and to ensure that the Dürr color palette is recognizable, only certain color gradations are permitted for print and digital.
The three additional colors are reserved for special applications (in particular PowerPoint, diagrams and functional graphics) and are not intended for external communication media. They have no special significance for the brand or certain topics and are therefore used in purely functional terms.
C | M | Y | K: 0 | 20 | 100 | 0
R | G | B: 255 | 204 | 0
Pantone: 116 C
C | M | Y | K: 0 | 100 | 90 | 0
R | G | B: 195 | 0 | 36
Pantone: 185 C
C | M | Y | K: 100 | 10 | 100 | 0
R | G | B: 0 | 141 | 63
Pantone: 348 C