We use cookies and similar technologies on this website ("Cookies"). In order to allow their use to analyze website usage and to enhance functionality, please click on “Accept”. To change the settings and select which specific Cookies we are allowed to use, or to obtain more detailed information, please click on “Details”.

Details

Deny

Accept

Below, you can activate/deactivate the individual technologies that are used on this website.
Consent to all
Required

These Cookies make a website usable by providing basic functions such as page navigation, language settings, and access to protected areas. As the website is unable to function properly without them, you cannot opt out of this kind of Cookies.

Functionality

These Cookies help us to improve the functionality and attractiveness of our websites, and your user experience by saving, for example, your settings, and selections as well as filters, and to recognize your device on subsequent visits.

Analysis

These Cookies allow us, and the service providers (e.g. Google via the Google Analytics service) to collect and analyze information and statistics about your interaction with our website. This helps to optimize our website using the findings obtained.

Design elements

Dürr Corporate Design is based on three distinct design elements: Re-Frame, Quick-Link and Big Type. The reduced design language of the elements allows their free and flexible use. This enables the creation of informative, playful and striking designs that nevertheless appear uniform and always make it clear that they come from Dürr.

Table of contents

Design elements – Big Type, Re-Frame and Quick-Link – these elements make it possible to recognize our brand in design terms.

Big Type

The big typography stands for our self-awareness and mission consciousness, our technology leadership, conviction and attitude. It is the striking complement to the conveyance of detailed information. It is used either for powerful keywords or for statements.

Big Type – A Big Type is short and concise, but immediately noticed due to its size (A). The statement is longer and more expansive (B). It can be a quote or a punchy statement. Both variants can fill the format, but also be shown scaled down to suit the layout.

Application examples

Re-Frame

The Re-Frame stands for focusing, re-thinking, a passion for detail, and questioning. The design element encompasses certain details in the layout or holds content together. It is flexible in size and shape, and adapts to requirements.

Formal Re-Frame – The formal Re-Frame frames and accentuates either the entire contents by moving to the edge of the format (A) or by emphasizing individual elements through focused framing (B). These elements can be images or texts or both.

Offset Re-Frame – The offset Re-Frame focuses on certain areas of an image by extending beyond the edge of the image (A). If we were to speak about a sequence of images, the Re-Frame would be “temporally” ahead of the image. This can also extend beyond the edge of the medium and thus remains open for the content of the next page (B).

Connecting Re-Frame – The connecting Re-Frame combines free elements. It sits in front of or behind them, thus creating a connection between the objects without constricting them. It symbolizes systems, processes and content-related connections.

APPLICATION EXAMPLES

Quick-Link

The Quick-Link stands for connection, cohesion, emphasis and linking. It structures the layout, serving as an eye-catcher and anchor for viewers and readers. The Quick-Link connects elements such as image and text to each other or anchors an object to the edge of the medium.

Edge-bound Quick-Link – The Quick-Link is mostly edge-bound and overlaid with text (A) or image elements (B).

Moving Quick-Link – The Quick-Link can be used as a connection between two elements that should be linked in terms of their content. It can link an image and a Big Type (A) or two images.

Use of Quick-Link – The edge-bound Quick-Link can be placed anywhere within the blue area. Only one Quick-Link may be used on a page or double page.

Application examples