We use cookies, similar technologies and tracking services

This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). These Cookies help to display our website, improve it based on your user behavior (e.g., via Salesforce Pardot) and present content aligned with your interests (e.g., LinkedIn Insights, Google Ads). We require your consent to use Cookies. Additionally, we incorporate content from third-party providers (e.g., Microsoft Azure for single sign-on authentication), which could involve transferring your data to the United States, a non-secure third country. By clicking Accept All, you consent to the use of non-essential Cookies and to your data being transferred to third countries. Clicking Refuse enables you to reject the use of non-essential Cookies. Please select which Cookies we may use under Details. More information, particularly about your rights as a data subject, is available under Details or in our Privacy Policy .

Details

Refuse

Accept

Below, you can activate/deactivate the individual technologies that are used on this website.

Accept All

Essential

These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under More Information.

Functionality and personalization

These Cookies collect information about your habits when using our web pages and help us to enhance your user experience by tailoring the functions and attractiveness of our web pages based on your previous visits, location and browser settings. They also enable access to integrated third-party tools on our website (e.g., Microsoft Azure for single sign-on authentication). This can involve transferring your data to the United States, a non-secure third country. If you refuse these Cookies, you might not be able to access the full functionality of the website. Details about the tools we use are available under More Information.

Analysis

These Cookies are used to compile basic usage and user statistics based on how our web pages are used. If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot. Details about the tools we use are available under More Information.

Marketing and social media

These Cookies help third-party sources collect information about how you share content from our website on social media or provide analytical data about your user behavior when you move between social media platforms or between our social media campaigns and our web pages (e.g., LinkedIn Insights). Marketing Cookies from third-party sources also help us measure the effectiveness of our advertising on other websites (e.g., Google Ads). We use these Cookies to optimize how we deliver our content to you. The third-party sources and social media platforms we use can transfer your data to the United States, a non-secure third country. If you accept these Cookies, you simultaneously consent to your data being transferred and processed as described above. Details about the tools we use and our social media presence are available under More Information.

More information

Save Settings

The logo

Our logo is timelessly modern. It comprises the Dürr wordmark and the geometrically designed frame. The precise design conveys the values that Dürr has always stood for.

TABLE OF CONTENTS

Basics

The Dürr logo as the basis of our Corporate Design – The logo comprises the wordmark Dürr (B) and the logo frame (A). The logo stands for the Dürr brand and those of its subsidiaries that don’t have their own logo.

Basic geometrical arrangement – The logo is geometrically designed and based on a grid with regular distances. Uniform line widths give it a powerful effect, whatever the size used.

Corners and roundings – Two different radii are use for the roundings of the logo. The outer radius (2R) is twice the size of the inner radius (R).

COLOR VARIANTS OF THE LOGO

A logo is the face of a brand and of particular importance. It should only ever be shown in one color. To strengthen the brand, the color variants are kept to a minimum. More extensive color variants are not allowed. 3D effects such as shadows, flattened edges or relief are not allowed either.

Basic Blue on White – This is the most frequently used form.

Logo in Dark Gray – This reserved, monochrome variant is only used in exceptional circumstances.

Negative variant – The white negative variant is used on single-color backgrounds and on dark images.

Use of the logo

BACKGROUNDS OF THE LOGO

The logo may only be used in a single color, positively or negatively. Filling the logo background with white is not allowed. Attention must be paid to the contrast with the background. The logo form must be clearly identifiable.

 

Do.

Do.

Don't.

 

Don't.

THE LOGO ON IMAGES

Ensure there is sufficient contrast between the logo in the foreground and the background. The logo should stand out clearly. The background should be a uniform, calm area.

Do.

Do.

 

Don't.

 

Don't.

THE LOGO’S CLEAR SPACE

To strengthen the Dürr brand, we basically use the original logo without any additions. It must not be combined with text or other elements. An exception to this rule are the logos of the subsidiaries, which have an appended name.

The minimum distance – In the layout, the logo is always placed at least half the logo height (X) from other layout elements. The appended names of the subsidiaries are the exception to the rule.

Placement of the logo

The positioning of the logo in the medium is just as important for its impact. Consistent placement gives a medium the typical character of the Dürr brand.

The logo position – The logo may in principle be placed in any corner of the medium. However, it is most frequently used in the upper-right corner of the format (A), and somewhat less frequently in the lower-right corner (B).

Standard logo header – The logo header is a frequently recurring layout element. It is mainly used in communication media aimed at the customer. The header forms a unit consisting of the Dürr claim (A), Dürr URL (B) and Dürr logo (C). The logo and claim complement each other in opposing corners. The Dürr URL (B) is centered in the print space.

Logo header without URL – The URL is not required for extreme portrait and landscape formats such as DIN Long portrait (A) and DIN Long landscape (B).

SIZE DEFINITIONS

For printed external communication media, the height of the logo (A), the height of the logo header, and the width of the surrounding frame (B) are fixed for each DIN format. The following table defines these for the most common formats.

A – Logo height

B – Logo header height

C – Margin

STANDARD DIMENSIONS FOR DIN FORMATS

Portrait and landscape formats (A) Logo height (B) Logo header height (C) Margin width
DIN A0 (841 x 1189 mm) 60 mm 160 mm 40 mm
DIN A1 (594 x 841 mm) 42 mm 115 mm 30 mm
DIN A2 (420 x 594 mm) 30 mm 80 mm 20 mm
DIN A3 (297 x 420 mm) 21 mm 57 mm 14 mm
DIN A4 (210 x 297 mm) 15 mm 40 mm 10 mm
DIN A5 (148 x 210 mm) 11 mm 30 mm 8 mm
DIN A6 (105 x 148 mm) 8.5 mm 22 mm 6 mm
DIN Lang (105 x 210 mm) 10.5 mm 30 mm 7 mm

LANDSCAPE FORMATS

Logo header in landscape format – In portrait (A) and landscape format (B) with the same dimensions, most of the factors remain identical: Logo height and logo header height. Only the distances between the elements vary.

APPLICATION EXAMPLES