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The sub-brands

The Dürr Group operates worldwide with the three main brands Dürr, Schenck and Homag, each of which is represented by its own brand identity. The traditional Dürr brand also has several sub-brands with independent logos.

Table of contents

The Dürr Group and its main brands

The logos of the Dürr Group and its three main brands are presented below. Schenck and Homag have their own brand identities.

The logo of the Dürr Group umbrella brand


Dürr logo

Schenck logo

Homag logo

The brand structure of the Dürr Group – Dürr Corporate Design applies for Dürr and all blue higlighted sub-brands.

Sub-brands with the Dürr logo

The sub-brands Dürr Universal and Dürr Megtec shown below use the Dürr logo and the respective appended name. They are placed in the same way as the freestanding Dürr logo.


Dürr Megtec

Dürr Universal

Minimum distance – A mandatory minimum distance also applies around the logos of the sub-brands. This is also defined as half the height of the Dürr logo (0.5 X).


On pale and white backgrounds, the positive variants of the logo are used with the color values shown below.

Color components

  1. Dürr logo: 100% Dürr Basic Blue
  2. Tail and appended name Universal / LTB / Megtec: 70% Dürr Dark Gray

100 % Basic Blue

C | M | Y | K: 100 | 70 | 0 | 15

R | G | B: 0 | 70 | 142

HEX: #00468e

Pantone: 7692 C

RAL: 5010

70 % Dark Gray

C | M | Y | K: 31 | 18 | 11 | 42

R | G | B: 128 | 139 | 148

HEX: #808b94

Pantone: 430 C

RAL: 7000


On dark backgrounds, the negative variants of the logos are used entirely in white.

Dürr Megtec

Dürr Universal

Sub-brands with an independent logo

The following sub-brands use their own logo as well as the Dürr Corporate Design. The Group logo is shown in conjunction, denoting membership of the Dürr Group.




iTAC Software


Application example with Group logo – The design of the letterhead is based on the specifications of the Dürr brand identity. The subsidiary with its own logo (A) is mentioned first. The Dürr Group logo (B) is appended in a subordinate position (in the example, it is placed at the end of the address block).


Sub-brands with an independent Corporate Design

The following sub-brands use their own logo as well as their own Corporate Design. The Group logo is shown in conjunction, denoting membership of the Dürr Group.