We use cookies, similar technologies and tracking services

This website uses cookies, similar technologies and tracking services (hereinafter referred to as “Cookies”). We need your consent for Cookies, which not only serve to technically display our website, but also to enable the best possible use of our website and to improve it based on your user behavior, or to present content and marketing aligned with your interests. For these purposes, we cooperate with third-party providers (e.g. Salesforce, LinkedIn, Google, Microsoft, Piwik PRO). Through these partners you can also receive advertisements on other websites.
If you consent, you also accept certain subsequent processing of your personal data (e.g. storage of your IP address in profiles) and that our partners may transfer your data to the United States and, if applicable, to further countries. Such transfer involves the risk that authorities may access the data and that your rights may not be enforceable. Please select which Cookies we may use under ”Settings”. More information, particularly about your rights, e.g. to withdraw consent, is available in our Privacy Policy .

Settings

Only technically necessary Cookies

Accept everything

Legal Notice

Below, you can activate/deactivate the individual technologies that are used on this website.

Accept All

Essential

These Cookies make a website usable by providing basic functions such as page navigation, language settings, Cookie preferences and access to protected areas of the website. Cookies in this category additionally ensure that the website complies with the applicable legal requirements and security standards. Owing to the essential nature of these Cookies, you cannot prevent their use on our website. Details about these Cookies are available under 'More information'.

Functionality and personalization

These Cookies collect information about your habits when using our web pages and help us to enhance your user experience by tailoring the functions and attractiveness of our web pages based on your previous visits, location and browser settings. They also enable access to integrated third-party tools on our website (e.g., Microsoft Azure for single sign-on authentication). This can involve transferring your data to the United States (for information on the risks involved read Clause 1.5 of our Privacy Policy). If you refuse these Cookies, you might not be able to access the full functionality of the website. Details about the tools we use are available under 'More information'.

Analysis

These Cookies are used to compile basic usage and user statistics based on how our web pages are used (e.g. via Google Tag Manager, Piwik PRO). If you accept these Cookies, you simultaneously consent to your data being processed and transmitted to the United States by services such as Salesforce Pardot (for information on the risks involved read Clause 1.5 of our Privacy Policy). Details about the tools we use are available under 'More information'.

Marketing and social media

These Cookies help third-party sources collect information about how you share content from our website on social media or provide analytical data about your user behavior when you move between social media platforms or between our social media campaigns and our web pages (e.g., LinkedIn Insights). Marketing Cookies from third-party sources also help us measure the effectiveness of our advertising on other websites (e.g. Google Ads, Microsoft Advertising). We use these Cookies to optimize how we deliver our content to you. The third-party sources and social media platforms we use can transfer your data to the United States (for information on the risks involved read Clause 1.5 of our Privacy Policy). If you accept these Cookies, you simultaneously consent to your data being transferred and processed as described above. Details about the tools we use and our social media presence are available under 'More information'.

Back
More information

Save Settings

Legal Notice

Web banners

Web banners offer the possibility to address interested parties directly and draw attention to trade fairs and products. They fulfill a teaser function for rerouting users to more in-depth content. Web banners can be static or animated. Despite their small size, they make a big impact.

Table of contents

Design principles

The following guidelines refer to trade fair announcements with special requirements for the conveying of trade fair information. In principle, a distinction can be made here between two design series: the web banners with image and the web banners with knockout. The layout of the web banners is fluid and can range between portrait and landscape format depending on requirements. At the same time, the basic components, proportions and design principles are retained.

Format examples

  1. 160 x 600 px
  2. 300 x 600 px
  3. 600 x 300 px
  4. 600 x 160 px

Format examples

  1. 160 x 600 px
  2. 300 x 600 px
  3. 600 x 300 px
  4. 600 x 160 px

Portrait

The web banner is essentially characterized by the interaction of image and short blocks of text. The indentation of text blocks creates white spaces and tension within the layout.

Elements of the portrait format with image –Using the example format 300 x 600 px

  1. Logo
  2. Background color: 50% Light Gray
  3. Headline: DIN Pro Bold, 28 pt., LS 26 pt.
  4. Image
  5. Event details: DIN Pro Bold, 26 pt., LS 26 pt.
  6. Location digits: DIN Pro Bold, 26 pt.
  7. Location labeling: DIN Pro Bold, 14 pt.

Elements of the portrait format with knockout –Using the example format 300 x 600 px

  1. Logo
  2. Background color: 50% Light Gray
  3. Headline: DIN Pro Bold, 28 pt., LS 26 pt.
  4. Event details: DIN Pro Bold, 26 pt., LS 26 pt.
  5. Location digits: DIN Pro Bold, 26 pt.
  6. Location labeling: DIN Pro Bold, 14 pt.
  7. Knockout picture
  8. Quick-Link

Image and text behavior in different formats

The layout is created so that it can hold different text quantities or image formats. Text and image lengths mutually influence each other. This avoids unwanted empty spaces. Intentional empty spaces create tension.

Areas – In each layout adjustment, the logo header (A) remains unchanged. The headline (B) is fixed at the top. If the number of lines of text decreases, more space is created for the image area (C). Conversely, if the image area shrinks, this gives more space for the headline (B) and the information block (D). In principle, the distances between blocks A - D must be kept even and constant.

Landscape

In the landscape format, the logo moves to the top-left corner, while the image orients itself to the bottom-right corner. Text elements and white spaces alternate with each other.

Elements of the landscape format with image – Using the example format 600 x 300 px

  1. Logo
  2. Headline: DIN Pro Bold, 28 pt., LS 26 pt.
  3. Background color: Light Gray 50%
  4. Image
  5. Location digits: DIN Pro Bold, 26 pt.
  6. Location labeling: DIN Pro Bold, 14 pt.
  7. Event details: DIN Pro Bold, 26 pt., LS 26 pt.

Elements of the landscape format with knockout – Using the example format 600 x 300 px

  1. Logo
  2. Quick-Link
  3. Headline: DIN Pro Bold, 28 pt., LS 26 pt.
  4. Background color: Light Gray 50%
  5. Knockout picture
  6. Location digits: DIN Pro Bold, 26 pt.
  7. Location labeling: DIN Pro Bold, 14 pt.
  8. Event details: DIN Pro Bold, 26 pt., LS 26 pt.

Image and text behavior in different formats

The layout of the landscape format is created so that it can hold different text quantities or image formats. Text quantity and image size mutually influence each other. This avoids unwanted empty spaces; intentionally used empty spaces, on the other hand, create tension.

Areas – In layout adjustments, the logo is left outside. The headline is fixed at the top. The entire headline area (A) can expand downward, which pushes the content area (B) downward, and vice versa. If the content area expands, this shortens the headline. The width of the image area (C) remains unchanged.