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Corporate Cars

With their large body surfaces, Dürr's vehicles, vans and pickup trucks are ideal and permanent advertising media that are intended to strengthen the overall impression in public spaces. For this reason, they should be appropriately eye-catching and draw attention to a specific area or an overall corporate strategy with a slogan.

Vehicle lettering must not clash with CD guidelines or be overloaded with unnecessary information and advertising messages. Therefore, the responsibility for the design of the vehicle lettering, including the approval process, lies explicitly with the marketing department.

Passenger cars are excluded from these guidelines and are considered separately.


Basic Blue

Oracal foil: 057 verkehrsblau / traffic blue

Dark Gray

Oracal foil: 071 grau / grey

Light Gray

Oracal foil: 072 light gray / light grey

Digital Light Blue

Oracal foil: 053 hellblau / light blue

Innovation Green

The use of "Innovation Green" as vehicle lettering is not recommended, as fluorescent colors are only permitted as contour markings or for emergency vehicles


The vehicle lettering is based on the Re-Frame and Big Type. Optionally, the vehicles are also equipped with product release plates.

The Re-Frame can either be placed on the sides in closed form or positioned three-dimensionally across all sides of the vehicle.

The company logo is placed on light to medium gray surfaces (maximum 50% Dark Gray), in the primary color Basic Blue. If a darker color is used, the color white is chosen.

Placement principles are shown on the following graphics. The exact designs, dimensions and positioning will be individually adapted to the vehicle in question.

Explanatory graphic - description

Lateral view

  1. ReFrame - line width 50 mm
  2. Slogan or area designation, DIN Pro Bold, font size A
  3. Text addition, DIN Pro Bold, font size A/3
  4. Dürr logo is proportionally aligned with the text addition
  5. (Optional) an exempted product visualization can be integrated into the re-frame.


Frontal view

6 – A stand-alone Dürr logo is also attached to the hood. The height and size are based on the height and size of the logos applied to the sides of the vehicle. If necessary, the dimension of the logo can be increased due to visibility.

Rear view

7 – If permitted by the vehicle geometry, the Dürr logo and claim are aligned with the height of the logos on the sides of the vehicle. Attach the logo and claim symmetrically to the rear. For the correct proportions of the claim, see the "Claim" section.