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Product names

The branding of Dürr products – both machinery and plants – as well as its services depends on the Dürr logo and the formatting of product names. Together with the Dürr logo, the formatting makes Dürr products highly recognizable. The systematic approach is applied across all communication media.

Table of contents

APPLICATION EXAMPLES

Product name system

The formatting of Dürr product names is characterized by a change in font style from Barlow Bold to Regular. The product group is set in Barlow Bold, the following product name in Barlow Regular. This standardized system is used to make the Dürr product and the Dürr brand easy to recognize.

Product names in the application - The change from Bold to Regular usually persists within a text format text format, regardless of the base formatting. The exception is a bold or semi-bold formatting - like example for the headline (1) or subline/read text (2). shown in the example. Here the product name is subordinate to the basic formatting: The product name is set in bold (1) or semi-bold (2), like the product group. The color of the product name will in any case match the default text color. In example:

  1. Headline: Text colour Basic Blue
  2. Reader: Text colour Dark Gray
  3. Body text: Text colour Dark Gray

Product names in use – The change from Bold to Regular is also retained within a text format, regardless of the basic formatting. The color of the product name matches the specified text color. In the example:

  1. Headline: Text color Basic Blue
  2. Introduction: Text color Dark Gray
  3. Copy: Text color Dark Gray

Specifications according to product groups

The following sample product groups and names are used at Dürr.

PAINT SHOPS AND APPLICATION TECHNOLOGY

Application example – Ecopaint product group

  1. Product group: Barlow Bold, title case
  2. Space
  3. Product name: Barlow Regular, title case

Application example – Eco product group

  1. Product group: Barlow Bold, title case
  2. Product name: Barlow Regular, title case

ASSEMBLY SYSTEMS

Application example – Product group x

  1. Product group: Barlow Bold, lowercase
  2. Hyphen: Barlow Bold
  3. Product name: Barlow Bold, lowercase

Application example – SOMAC® product group

  1. Product group: Barlow Bold, title case
  2. Registered trademark: Barlow Bold, superscript glyph
  3. Space
  4. Product name: Barlow Regular, uppercase

DIGITAL PRODUCTS

DXQ product group – see > Digital products

Product names in Office applications

In Office applications, Arial is used instead of Barlow. The change from Bold to Regular is retained, as are other features such as spaces and copyright symbols. The styles and formatting of the product names are also used in headlines and copy.

  1. Product group: Arial Bold
  2. Product name: Arial Regular