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Product names

The branding of Dürr products – both machinery and plants – as well as its services depends on the Dürr logo and the formatting of product names. Together with the Dürr logo, the formatting makes Dürr products highly recognizable. The systematic approach is applied across all communication media.

Table of contents

APPLICATION EXAMPLES

Product name system

The formatting of Dürr product names is characterized by a change in font style from DIN Bold to Regular. The product group is set in DIN Pro Bold, the following product name in DIN Pro Regular. This standardized system is used to make the Dürr product and the Dürr brand easy to recognize.

Basic principle behind the design of product names – product labeling changes from DIN Pro Bold to DIN Pro Regular. This principle is continued across all divisions. However, there can be differences in the detail, which are described below. The coloring is always uniform and matches the text color.

  1. Product group: DIN Pro Bold
  2. Product name: DIN Pro Regular

Product names in use – The change from Bold to Regular is also retained within a text format, regardless of the basic formatting. The color of the product name matches the specified text color. In the example:

  1. Headline: Text color Basic Blue
  2. Introduction: Text color Dark Gray
  3. Copy: Text color Dark Gray

Specifications according to product groups

The following sample product groups and names are used at Dürr.

PAINT SHOPS AND APPLICATION TECHNOLOGY

Application example – Ecopaint product group

  1. Product group: DIN Pro Bold, title case
  2. Space
  3. Product name: DIN Pro Regular, title case

Application example – Eco product group

  1. Product group: DIN Pro Bold, title case
  2. Product name: DIN Pro Regular, title case

AIR POLLUTION CONTROL SYSTEM

Application example – Cyplan® product group

  1. Product group: DIN Pro Bold, title case
  2. Registered trademark: DIN Pro Bold, superscript glyph
  3. Space
  4. Product name: DIN Pro Regular, uppercase

Air pollution control product group – see > Air pollution control product labels

ASSEMBLY SYSTEMS

Application example – Product group x

  1. Product group: DIN Pro Bold, lowercase
  2. Hyphen: DIN Pro Bold
  3. Product name: DIN Pro Bold, lowercase

Application example – SOMAC® product group

  1. Product group: DIN Pro Bold, title case
  2. Registered trademark: DIN Pro Bold, superscript glyph
  3. Space
  4. Product name: DIN Pro Regular, uppercase

DIGITAL PRODUCTS

DXQ product group – see > Digital products

Product names in Office applications

In Office applications, Arial is used instead of DIN Pro. The change from Bold to Regular is retained, as are other features such as spaces and copyright symbols. The styles and formatting of the product names are also used in headlines and copy.

  1. Product group: Arial Bold
  2. Product name: Arial Regular