Pictures and graphics
In today’s highly visual world, pictures play an important role in corporate design. They are the most effective way of conveying the brand image to the outside world. The key criteria when creating and selecting pictures are their attributes: reputable, technical, clear, direct, personal, forward-looking and professional. A mixture of different styles with a variety of messages and strengths is needed to convey subjects in an appealing way.
OVERVIEW OF PICTURE MESSAGES
Some picture styles are not suitable for certain subjects. For example, if you are introducing Dürr or its product groups as a brand, you need to choose a different style from when you are presenting a product and its technical details.